Contribution: Entire exhibition concept and part of project management team for the implementation
In the exhibition '125 years of the automobile' for the Mercedes-Benz Customer Centers selected historical and modern exhibits illustrate the influence of the invention of the automobile on society. The duality of the past and the future as a communication principle through the exhibition shows that the innovation of Mercedes-Benz lasts from the innovation of the automobile since 1886 until today. The diverse exhibits make the exhibition experience informative as well as entertaining: eg. the technical progress in automobile headlights illustrates the comparison of candle lamp and headlights with dynamic full-LED headlights.
AGENCY: Atelier Markgraph
CLIENT: Mercedes-Benz
PHOTOS: Andreas Keller
